The Founder's Story

 

               It all started with my grandfather who was a respected man in society and in turn, offered respect. Different times, when honor, respect, and one’s word had a different meaning and people valued them. A righteous man, with character, he enjoyed being around people and talking to them, being “a wise man” – in quotation marks. A hardworking and fair man, he walked proudly because he came from a good family and had an untarnished name, and he, in turn, did not disappoint.
               He had all the characteristics of a man with social status proven through work and respect, and even so, genetics and mother nature, after a while—even from a young age, as he said—his hair no longer brought him the same joy and satisfaction. I can’t say it changed his actions or his intentions as a man, but it is an important factor and contributes to your appearance. He’s not the type of person to let himself be intimidated by this, but he also didn’t want to give this opportunity to everyone. Not even to us as family too often, because he came up with all sorts of tricks to cover the beginning of his baldness.
               He would spray some dye over his hair and in the places where it was thinner, and the bald spots would miraculously disappear. This is how he would present himself and walk down the street. He was prouder and full of courage. Later, I noticed this in other members of my family too, but most of all, it seems that he passed it on to me. In a very pleasant way, through my admiration, to first like how I look myself, and the rest is other people’s business and what they think.
               As my father used to say, he’s not really obsessed with looks, but he would always tell me: “Your hair will fall out with all the crap you use to style it,” and for the rainy season or winter, he had another saying: “Why do you even bother combing and styling it so much, you’ll put a hat on anyway.” Well, that last one applies to my father in any season. In his quick attempt to style it, a cap or beanie is “the death of the look.”
               But what really got me thinking was his first line: “Your hair will fall out with all the crap you use.” Personally, I haven’t looked too deeply into how harmful these hair styling products are. But what I wanted was to make sure that I wouldn’t lose or have taken away this pleasure, joy, and confidence that my look gives me, and that is very helpful.
               And then I said, what can I do to prevent such a scenario, so that this joy of mine won’t be taken away—and maybe, along the way, I’ll help and bring joy to other people too.

 

                              Signed,
               The young man with big dreams in a world afraid of failure and new beginnings. While everyone runs after wealth, “you do what is right.”